WHO WE ARE
Why choose our agency for your marketing needs? Because we are not just effective marketers, we are the key to putting money back in your wallet! Our competitive marketing bundles offer a unique opportunity to reclaim your time and focus on what truly matters – creating amazing meals and dining experiences for your clientele. But that's not all, we go beyond the ordinary to elevate your establishment with a holistic marketing strategy that is consistent across all customer touch points.
We understand the complexities of operating a restaurant. As business owners ourselves, we know that you wear more hats than you can count on one hand. That’s why we established our agency collective — to understand your business and drive its growth and marketing, while you focus on your WHY — the reason you got into this business in the first place: to curate delicious meals and provide exceptional hospitality to your patrons, just as you always envisioned.
At our agency, we believe in a data-driven approach to marketing.
We start by understanding your business goals and target audience, and then develop a strategy that is tailored to your specific needs.
We use analytics and insights to measure the success of our campaigns and make data-driven decisions to optimize performance
The Forking Group offers customizable, turnkey options to drive home your message and address your needs as a business owner. Our key areas of focus include:
SOCIAL MEDIA CONTENT CREATION
Generating content and posting to all platforms
INFLUENCER MARKETING
Identifying and procuring impactful partnerships
EMAIL MARKETING
Email and website creation and oversight
BRAND MANAGEMENT
Printing of menus, postcards, and POS signage
Menu, Signage & POS Printing
Premium printing and promotion design services
REPUTATION, MENU & LOCATION MANAGEMENT
Managing digital listings & reputation
EVENT MANAGEMENT & SO MUCH MORE!
At The Forking Group, we pride ourselves on delivering measurable results for our clients. Our team of experts will work with you to develop a customized marketing plan that fits your unique needs and goals. From increasing foot traffic, to boosting online engagement, we have the tools and expertise to help your team thrive.
RESULTS
Genna Apfel
Founder & Director
Genna Apfel is a marketing expert with over 12 years of experience, specializing in social media and digital marketing. She has worked with various clients, including restaurants, national food brands, and lifestyle influencers.
Her journey began over 6 years ago when she started a food blog on Instagram, sharing her love for dining out and discovering new restaurants. As her blog grew, Genna recognized the power of social media in connecting food enthusiasts with restaurants.
In 2022, Genna founded The Forking Group Agency, combining her skills in growth strategies, content creation, and influencer partnerships to provide top-tier marketing for restaurants and business owners.
WHAT WE DO
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