WHAT WE DO
We’re a full-service, digital marketing agency that uses deep industry insights to help restaurants grow.
Crafting Connections, One Plate at a Time
Why choose our agency for your marketing needs? Because we are not just effective marketers, we are the key to putting money back in your wallet! Our competitive marketing bundles offer a unique opportunity to reclaim your time and focus on what truly matters – creating amazing meals and dining experiences for your clientele. But that’s not all, we go beyond the ordinary to elevate your establishment with a holistic marketing strategy that is consistent across all customer touch points.
We’re Heating Up The Industry
We understand the complexities of operating a restaurant. As business owners ourselves, we know that you wear more hats than you can count on one hand. That’s why we established our agency collective — to understand your business and drive its growth and marketing, while you focus on your WHY — the reason you got into this business in the first place: to curate delicious meals and provide exceptional hospitality to your patrons, just as you always envisioned.
Comprehensive Marketing
Customizable Service Plans
And when it comes to cost-effectiveness, we’ve got you covered. Our Customizable Service Plans are designed to fit every need and budget. Contact us to hear more about how we can save you 10% when you combine our Social and Email Marketing Bundle.
Harness Your Uniqueness
Our group of passionate restaurant and food-loving marketers will harness the uniqueness of your concept to drive brand awareness and action into your storefront. Our quantitative and qualitative methodology is sure to please even the most tenured restaurant owners.
Comprehensive Marketing
Let us be your turn-key marketing solution, providing a comprehensive marketing message that drives new patrons and turns a first-time customer into a lifelong patron of your store. We help deliver a unified message across all customer touchpoints to ensure your brand remains consistent and memorable.
Customizable Service Plans
And when it comes to cost-effectiveness, we’ve got you covered. Our Customizable Service Plans are designed to fit every need and budget. Contact us to hear more about how we can save you 10% when you combine our Social and Email Marketing Bundle.
Harness Your Uniqueness
Our group of passionate restaurant and food-loving marketers will harness the uniqueness of your concept to drive brand awareness and action into your storefront. Our quantitative and qualitative methodology is sure to please even the most tenured restaurant owners.
Our Approach is Simple
At our agency, we believe in a data-driven approach to marketing.
We start by understanding your business goals and target audience, and then develop a strategy that is tailored to your specific needs.
We use analytics and insights to measure the success of our campaigns and make data-driven decisions to optimize performance
Genna Apfel
Founder & Director
Meet Genna
Genna Apfel is a marketing expert with over 12 years of experience, specializing in social media and digital marketing. She has worked with various clients, including restaurants, national food brands, and lifestyle influencers.
Her journey began over 6 years ago when she started a food blog on Instagram, sharing her love for dining out and discovering new restaurants. As her blog grew, Genna recognized the power of social media in connecting food enthusiasts with restaurants.
In 2022, Genna founded The Forking Group Agency, combining her skills in growth strategies, content creation, and influencer partnerships to provide top-tier marketing for restaurants and business owners.
WHAT WE DO
We mastered the art of restaurant marketing & brand strategy so you can focus more on what you love: delighting your customers with food.
Videography & Photography
Social Media
Influencer Marketing
Email & SMS
Branding & Web Design
SEO & Digital Reputation
Paid Media Campaigns
Public Relations
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