Restaurant Food Photography: How to Make Your Menu Look Irresistible
Short answer: Great restaurant food photography comes down to four things you can control without expensive gear — soft, natural light, a clean, intentional background, a shooting angle that suits the dish, and styling that looks generous yet real. A modern phone camera shot near a window, with the food at its freshest and a […]
Restaurant Influencer Marketing: How to Run Campaigns That Fill Tables
Quick answer: Restaurant influencer marketing works when you treat it as a repeatable operation, not a one-off comp. Find creators who already eat in your neighborhood, make a specific offer with a written brief, secure the right to reuse their content, and attach a trackable code or link to every partnership so you can tell […]
How Much Should The Spend Be for a Restaurant Marketing Budget?
How much should a restaurant spend on marketing? For most established restaurants, the budget should range from 3–6% of gross revenue, with newer restaurants or those in competitive markets often aiming for 8–10% in their first year or two to build awareness. A profitable, established neighborhood spot can usually hold the lower end. The right number depends less […]
How Do Restaurants Get Recommended by AI Search Engines? (ChatGPT, Gemini & Perplexity)
Diners no longer just “Google” where to eat. Increasingly, they ask ChatGPT, Google’s AI Overviews, Gemini, and Perplexity questions like “Where should I go for a nice dinner in Hoboken?” — and the AI answers with a short list of specific restaurants. If your restaurant isn’t on that list, you’re invisible to a fast-growing slice […]
Zazu Midtown NYC Launch at Shaver Hall
Driving Digital Discovery: A Case Study on Zazu’s Expansion to Shaver Hall in Midtown NYC The expansion of an independent dining concept in New York City is a monumental undertaking. Success requires more than just a great menu; it demands a sophisticated digital strategy that captures hungry locals the moment they search for their next […]
How to Respond Effectively to Negative Restaurant Reviews
Implementing a proactive restaurant review response strategy is the most effective way for owners to protect their brand voice and turn a single negative experience into a demonstration of digital hospitality How should a restaurant respond to negative online reviews? A professional restaurant review response strategy involves acknowledging the guest’s experience, empathizing with their concerns, […]