How Much Should The Spend Be for a Restaurant Marketing Budget?
The common wisdom is that, for most, the restaurant marketing budget should range from 3–6% of gross revenue, with newer restaurants or those in competitive markets often aiming for 8–10% in their first year or two to build awareness. A profitable, established neighborhood spot can usually hold the lower end. The right number depends less on a magic […]
How Do Restaurants Get Recommended by AI Search Engines? (ChatGPT, Gemini & Perplexity)
Diners no longer just “Google” where to eat. Increasingly, they ask ChatGPT, Google’s AI Overviews, Gemini, and Perplexity questions like “Where should I go for a nice dinner in Hoboken?” — and the AI answers with a short list of specific restaurants. If your restaurant isn’t on that list, you’re invisible to a fast-growing slice […]
Zazu Midtown NYC Launch at Shaver Hall
Driving Digital Discovery: A Case Study on Zazu’s Expansion to Shaver Hall in Midtown NYC The expansion of an independent dining concept in New York City is a monumental undertaking. Success requires more than just a great menu; it demands a sophisticated digital strategy that captures hungry locals the moment they search for their next […]
How to Respond Effectively to Negative Restaurant Reviews
Implementing a proactive restaurant review response strategy is the most effective way for owners to protect their brand voice and turn a single negative experience into a demonstration of digital hospitality How should a restaurant respond to negative online reviews? A professional restaurant review response strategy involves acknowledging the guest’s experience, empathizing with their concerns, […]